Human behaviour change for wildlife conservation
About the event
The world of conservation and environmental protection needs people. Understanding people’s behaviours and the ways in which they could be changed is vital for the future of both people and wildlife. This course will provide you with an introduction to the psychology of behaviour change, and how to apply these to your projects and programmes to influence people’s hearts and minds.
You will learn:
- How to identify behaviour and frame your project outcomes in behavioural terms.
- Psychological insights into how people actually make decisions including the common decision making shortcuts and biases we all use
- Different models of behaviour and how to use these to map and understand the behaviour you’re trying to change
- Behaviour change strategies and how to choose the best one
- Evaluation methods
This course will be held online in four 2 hour sessions. Attendance at each session is required to complete the course. There will be access to reading, additional resources and an online discussion forum in between the sessions
Session dates and times
Session 1: Thursday 5th November 9:30am-11:30am
Session 2: Thursday 12th November 9:30am-11:30am
Session 3: Thursday 19th November 9:30am-11:30am
Session 4: Thursday 26th November 9:30am-11:30am